5/06/2007 - New MG TF Wows the Crowds at Silverstone International

The number of people pausing to drink in the looks of the stunning new MG TF over the weekend of June 23rd and 24th must be a measure of the enthusiasm with which the market will greet the new car later this year.

Elegantly displayed on an octagonal stand mirroring the MG logo, the eye-catching Vibrant Orange coloured vehicle was the talking point of many visitors to the 57th annual MG Car Club gathering at Silverstone.

A slow start on the waterlogged Friday soon gave way to throngs of crowds weaving their way in amongst over 500 shining examples of MG history, culminating in the pre-production TF LE 500; a classic of the future!

During its first public outing the TF was stroked, examined, photographed, talked about and admired by no less than 7,000 people and over 5,000 copies of the new brochure were handed out by members of the Longbridge team. Questions from the enthusiastic public came thick and fast as people enquired about all aspects of the new car and couples opened preliminary negotiations on whether they should be the first to place a TF order.

For those of you who are asking the same question on availability, we say this; consultations for dealer representation are nearing conclusion around the UK. Prospective franchise holders represent a mix of businesses that previously held the franchise and newcomers to the marque. By the time the vehicle is launched in autumn, we hope to have a network of approximately 40 businesses to support our vehicle owners and this will quickly build over the following months. Geographically, the prospective businesses are neatly spread out but there has been notably strong interest from the Channel Islands, Northern Ireland, Southern Central counties and Wales as well as overseas enquiries from South Africa, New Zealand, Holland and ex British colonies.

Crowds of fans were also treated to the NAC sponsored Trophy races for the TF and MGZR. This was the first time the MG manufacturer has supported the Car Club event in this way and Richard Ji, Managing Director at Longbridge who presented the winning trophies commented on the exceptional spirit of competition throughout the racing. In his speech Mr Ji thanked the public for their support of the marque and spoke of NAC’s guardianship of the brand and commitment to a successful launch.

Commenting on the event, guests to the stand were enthusiastic about the new car and many were surprised to hear it is going to be built at Longbridge. The ‘vibrant orange’ colour of the display model certainly got the car noticed, so just to confirm to those who enquired, there are 5 other colours in the LE range, you don’t have to order one in orange!